[Newsmaker] KB raises awareness about saving bees for World Environment Day

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Screencap of KB’s “Warning of the Bees” video, narrated by actor Kim Hyo-jin (KB Financial Group)

KB Financial Group announced on Friday that it has produced and released a video highlighting the environmental impact of the declining bee population for the upcoming World Environment Day.

The video, titled “Beware the Bees,” shows how climate change and overexposure to pesticides are threatening the existence of bees, as well as the alarming consequences for humanity. It also chronicles the stories of people who have contributed to efforts to revitalize the bee population.

The video is part of KB’s “K-Bee Project” campaign, which includes the bee farm on the roof of its headquarters in western Seoul’s Yeouido National Financial District. The video was co-produced with Seo Kyeong-duk, a professor at Sungshin Women’s University, an expert on promoting Korea abroad, and narrated by actor Kim Hyo-jin. It is available on YouTube.

In addition to opening an apiary on the company’s rooftop, KB will be planting bee-friendly trees nationwide, such as oriental raisin trees – a popular source of pollen and nectar. The trees will be planted in the forests of Gangwon and North Gyeongsang provinces and other places.

“The video was produced to raise awareness of the role of bees as our important companions throughout history and to spread the importance of bee population recovery,” KB said in a statement.

“We hope our efforts will be recognized by viewers and fuel the movement to save the bees here.”

KB Financial Group was South Korea’s No. 1 banking group in terms of total assets and net income last year. Net income for 2021 rose 27.6 percent year-on-year to 4.4 trillion won ($3.68 billion) and the total wealth during the same period was 663.9 trillion won, according to official documents.

By Jung Min-kyung ([email protected])

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