In a recent study by MTV, a whopping 46% said they only care about money. That was more than twice as many respondents who were similar in 2019 (21%). In 2016, 37% replied in the same direction. The nationwide MTV Youth Study 2020-21, carried out every two years, took into account the responses of 26,397 Generation Z youth between the ages of 15 and 25 in 50 cities including Dibrugarh, Bhubaneswar, Guwahati.
Speaking of making money, 74 percent of teens believed there were many undiscovered ways to make money and unknown areas when it comes to careers.
46 percent also said they would rather focus on being rich and successful than leading a meaningful life, up from 25 percent of total respondents in 2019. Interestingly, this is closer to the 44 percent figure in 2016.
“2020 was a crucial year in many ways. This edition of our youth study is the first such exercise since the first wave of the pandemic. It offers a rare glimpse of how young Indians cope with a changing world where every aspect of their lives – from their education and relationships to their careers and interests – needs to be rebuilt. It will help brands, creators and publishers build a deeper connection with their Generation Z clientele, ”said Anshul Ailawadi, Head, Youth Music and English Entertainment, Viacom18.
Another indication of the growing hectic culture is that 70 percent of them felt that secondary occupations were their real chance for fame and success.
“They have internalized that they cannot be a one-trick pony. This is a generation like no other recently, ”said Ailawadi.
While 69% were of the opinion that they wanted to earn money with their hobbies, only 21% of their passion represented a permanent job.
Even if Covid-19 is dampening their educational and career opportunities, the ambitions of Generation Z are still high. Fifty-one percent said they would rather wait for the right opportunity than choose what is offered to them.
“Overall, the results suggest that India’s Gen Z is becoming increasingly independent or Atmanirbhar while continuing to aim high, “he said.